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180 Smoke - E Juice & Vape Provider



180 Smoke manufactures E-Juices and provides a diverse variety of curated vape devices, electronic cigarette(s) & accessories for all type of smokers.

180 Smoke is a quality oriented, socially conscious brand, providing the world with the best non-tobacco electronic vaping tools like electronic cigarettes, e-cigars and e-hookahs. A highly trusted brand, it was crowd-sourced with help from thousands of smokers. Currently, the company serves customers in Canada, USA, The Netherlands, India and Pakistan, and also provides world-wide shipping.

Overwhelming positive feedback from customers has been gratifying. The taste of its highly satisfying e-juices (developed in collaboration with customers), variety of products, fast delivery and exceptional customer support have been cited as some of the reasons. All products are based on Electronic Vaporizer technology with several proprietary modifications made by our engineers. Our e-juice is made right here in Canada with only three main categories of e-liquid ingredients. All e-juices are tested regularly in a FDA / Health-Canada accredited labrotary.


"Our Mission is to be the most trusted global leader in the development and provision of (vapor) alternatives for all type of smokers. We are driven by our responsibility to make a positive and sustainable difference with a view to facilitate tobacco-free lifestyle for our customers and communities at large." - 180 Smoke Vape Store


Why 180 Smoke Vape Store?


We are a lean, innovative and ethical organization. We give our best every time, take accountability for our actions and improve at every opportunity.

Our Products speak louder than words ... 

  • We invest in R&D and do the due diligence to get the best in class curated products to you. All hardware is manufactured in a FCC, CE, SGS, RoHS, MSDS and ISO 9001:2000 certified facility. Our E-Juice is made from safe food/USP grade ingredients following highest standards. Our e-juices are tested regularly by a third party accredited lab.
  • We innovate to stay ahead and keep all types of smokers and vapers in mind! We invest resources in innovating tools and e-juice flavours, that will help more people go 180. The company has two patents pending and several others innovations under development.
  • Improving quality is the MOST important thing! We dedicate most of our business and personal resources to ensuring that our products are of the highest quality, and provide the next best thing, fast support.

We are a different kind of company ...

  • We are an ethically invested organization with a mission to bring socially conscious, ham-reducing combustion alternatives to market.
  • We listen and we act. We consulted thousands of people and dozens of experts to make sure we get it right. All our product lines, product features and overall brand (including the name) were crowd-sourced through multi-fold survey of thousands of smokers, and their families across the globe. We follow a iterative development process that is fuelled by collaboration between customers and Subject Matter Expert.
  • We give back and pay it forward. The company recently released a free Hookah adapter to help raise awareness about harms of hookah smoking. We strive to raise awareness about all types of combustion and its harm, including herbs and tobacco.

We have the right team ...

  • We are a lean, innovative and ethical team. We take accountability for our actions and strive to improve along the way.
  • Our team is multidisciplinary, and comes from medicine, technology, research, finance, open-source, hospitality, philanthropy and real-life, all converging in our common vision to develop the right balance between disruptive and creative innovation, with a view to facilitate a healthier and sustainable change for smokers of all type.
  • All of us have seen first hand the effects of tobacco smoking, and have come together to provide alternatives to smokers.
  • We are on a mission to eradicate smoking of all type. This is more than just business for us.


Dr. Gopal Bhatnagar, Founder & Chief Medical Advisor


Dr Gopal BhatnagarDr. Bhatnagar is a leading cardiac surgeon and one of the few in North America to perform the minimally invasive “beating heart” surgery. He holds a fellowship in general surgery, thoracic surgery and cardiac surgery with both the American Board of Surgery and the Royal College of Physicians and Surgeons of Canada. Bhatnagar obtained his M.D. at the University of Western Ontario in 1986 and was on the Dean’s Honor List. In 1999, Bhatnagar also obtained a M.Ed. from OISE at the University of Toronto. From 1978-1982, he served with the Canadian armed reserved forces and with the regular standing forces for another year, as part of the medical corps. A practicing cardiac surgeon, Dr. Bhatnagar is also an Adjunct Assistant Professor of Surgery at the University of Toronto. Up-til early 2013, he was the chief of medical staff at a leading and large Canadian hospital. A rare mix of talent, compassion and leadership, he was recently honored for his medical services and leadership with the naming of a research chair in Cardiac Health System Leadership. Dr. Bhatnagar is a recipient of the Queen Elizabeth II Diamond Jubilee Medal. He is also an avid athlete and regularly participates in extreme sports.

"Everyday I see the ravages of cigarette smoking in my patients. Since it is the leading cause of heart disease, cancer and emphysema, we as physicians have to assist our patients in finding novel tobacco alternatives. We have to recognize that cigarette addiction has multiple causes and quitting is extraordinarily difficult. The traditional methods have a 70 percent failure rate, we wouldn’t accept that result for any other illness. From a public health point of view immediately enacting tobacco harm reduction strategies and use of novel tools like e-cigarettes is going to benefit millions of people. The regulation of nicotine content is a matter of manufacturing quality control and does need to be subject to good manufacturing standards and practices. Nicotine replacement therapy (NRT) is a standard anti-smoking strategy and e-cigs, e-cigars and e-shishas provide the ability to simulate the manual and the oral sensation of a combustible product. The loss of that sensation is why relapses may occur despite the disappearance of the nicotine addiction. There is also no proof, or in my mind a sensible extrapolation, that ecigs are a gateway to toxic combustible tobacco products."- Dr. Gopal Bhatnagar, 2013



Estimated Units NOT SMOKED by Our Clients (and Clients of our retail partners)

338 Million and counting*

Estimated $SAVING$ by Our Clients (and Clients of our retail partners)

$152 Million and counting**

TREES SAVED by Our Clients (and Clients of our retail partners)

1.1 Million Alive Trees Pumping Oxygen for Us, and counting***

LITTER AVOIDED by Our Clients (and Clients of our retail partners)

112 Million (cigarette) butts not littered, and counting****


Based on survey of a random selection of customers across Canada and United States. Sample Size of Survey: 500. Stats last updated on:  Nov 30, 2015. All calculations are cumulative, meaning numbers are added in succession,  from when 180 was born and started serving clients.
* Units includes cigarettes, cigar, hookah and rolled joints.
** Assuming $8 average cost (which is average of $12 per pack and $4 per pack), plus taxes per pack. 20 cigarettes per pack. Also assuming cost of other type of units is higher or same per unit.
*** For every 300 cigarettes, 1 tree is usually consumed. source:
**** 1 in 3 cigarettes end up as litter. Cigarette butts represent the biggest litter problem facing the world today. An estimated 4.5 trillion (non-biodegradable) butts are discarded into the environment worldwide each year. source:




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