180 Smoke - E Juice & Vape Provider



180 Smoke manufacturers E-Juices and provides a diverse variety of curated vape devices, electronic cigarette(s) & accessories for all type of smokers.

180 Smoke is a quality oriented, socially conscious brand, providing the world with the best non-tobacco electronic vaping tools like electronic cigarettes, e-cigars and e-hookahs. A highly trusted brand, it was crowd-sourced with help from thousands of smokers. Currently, the company serves customers in Canada, USA, The Netherlands, India and Pakistan, and also provides world-wide shipping.

Overwhelming positive feedback from customers has been gratifying. The taste of its highly satisfying e-juices (developed in collaboration with customers), variety of products, fast delivery and exceptional customer support have been cited as some of the reasons. All products are based on Electronic Vaporizer technology with several proprietary modifications made by our engineers. Our e-juice is made right here in Canada with only three main categories of e-liquid ingredients. All e-juices are tested regularly in a FDA / Health-Canada accredited labrotary.

Our Mission is to be the most trusted global leader in the development and provision of (vapor) alternatives for all type of smokers. We are driven by our responsibility to make a positive and sustainable difference with a view to facilitate tobacco-free lifestyle for our customers and communities at large.

180 Smoke

Why 180 Smoke?

We are a lean, innovative and ethical company providing the best tasting, and highest quality electronic vaporizers in market today. We give our best every time, take accountability for our actions and improve at every opportunity. We can guarantee you the peace of mind that our products are designed for smokers like you. 

Our Products speak louder than words
We are a different kind of company
We have the right team

Dr. Gopal Bhatnagar, Founder & Chief Medical Advisor

Dr. Gopal BhatnagarDr. Bhatnagar is a leading cardiac surgeon and one of the few in North America to perform the minimally invasive “beating heart” surgery. He holds a fellowship in general surgery, thoracic surgery and cardiac surgery with both the American Board of Surgery and the Royal College of Physicians and Surgeons of Canada. Bhatnagar obtained his M.D. at the University of Western Ontario in 1986 and was on the Dean’s Honor List. In 1999, Bhatnagar also obtained a M.Ed. from OISE at the University of Toronto. From 1978-1982, he served with the Canadian armed reserved forces and with the regular standing forces for another year, as part of the medical corps. A practicing cardiac surgeon, Dr. Bhatnagar is also an Adjunct Assistant Professor of Surgery at the University of Toronto. Up-til early 2013, he was the chief of medical staff at a leading and large Canadian hospital. A rare mix of talent, compassion and leadership, he was recently honored for his medical services and leadership with the naming of a research chair in Cardiac Health System Leadership. Dr. Bhatnagar is a recipient of the Queen Elizabeth II Diamond Jubilee Medal. He is also an avid athlete and regularly participates in extreme sports.

Everyday I see the ravages of cigarette smoking in my patients. Since it is the leading cause of heart disease, cancer and emphysema, we as physicians have to assist our patients in finding novel tobacco alternatives. We have to recognize that cigarette addiction has multiple causes and quitting is extraordinarily difficult. The traditional methods have a 70 percent failure rate, we wouldn’t accept that result for any other illness. From a public health point of view immediately enacting tobacco harm reduction strategies and use of novel tools like e-cigarettes is going to benefit millions of people. The regulation of nicotine content is a matter of manufacturing quality control and does need to be subject to good manufacturing standards and practices. Nicotine replacement therapy (NRT) is a standard anti-smoking strategy and e-cigs, e-cigars and e-shishas provide the ability to simulate the manual and the oral sensation of a combustible product. The loss of that sensation is why relapses may occur despite the disappearance of the nicotine addiction. There is also no proof, or in my mind a sensible extrapolation, that ecigs are a gateway to toxic combustible tobacco products.

Dr. Gopal Bhatnagar (2013)

Estimated Cigarettes NOT SMOKED by 180 Smoke clients (and clients of our re-seller partners)

The statistic and rate of cigarettes not smoked is based on sales data, validated against a sample survey of 500 random customers who purchased e-cigarette products across Canada. We received responses from 500 customers. 171 customers completed 100% of the survey and 132 customers completed at least 50% of the survey answering all required questions but not the optional ones. Based on our survey, the formula assumes 10.6 cigarette reduction by a customer per day. Sales data includes e-juices, cartomizers and disposables sold by distributors and re-seller partners.


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